Kevin as described in this trailer has an extremely severe form of dissociative identity disorder where he will display personality traits of different types of people of all different ages and backgrounds. He has 23 different personalities within his body, some of which are described shown in this trailer.
0.17- This is the first image we see of Kevin which is daunting as he seems focused. Adding to the fact that he is sitting in a car that does not belong to him which creates tension and disbelief for the audience. Immediately after that he attacks three girls in the back of the car and kidnaps them. This intense opening scene immediately unsettles the audience whilst contradicting Vladimir Propps narrative theory because the film has started with a disruption rather than a peaceful equilibrium.
This chain of events is something we are planning to include in our film because we believe it will foreshadow future events that will be even more shocking for our target audience.
0.25- The production company appears on the screen which is Universal; the oldest and most prestigiously famous production outlet still in use in the USA. It has been called '' The Entertainment capital of LA''. This information will be largely unknown to the audience but the prolific presence of Universal studio's In the making of critically acclaimed film will engage the audience when they see it appear. In addition to that James McAvoy is also a well known critically acclaimed actor. This use of star power will also entice the audience to watch the film.
From 0.27-0.39 There is non diaegtic music in the form of subtle bleeps which is done in conjunction with a tracking shot that follows a sewage line. This is very conventional music that is used in thrillers and horrors to build anticipation which leads a long shot of a corridor where one of the kidnapped girls is screaming where it is revealed that the girls have been locked in that room by one of Kevin's more sinister personalities. This long shot is shown from a succession of very fast paced cuts which adds to the build up of the trailer.
At 0.50 there is a point of view shot where one of the girls is looking through a gap in a door to see a person in high heels who Is believed to be a women so the girls scream for help. The person who opens the door is revealed to be Kevin in a very clever way, the cuts focus on the girls reactions first which is a match on action shot. This is so because it immediately shows Kevin who says'' don't worry, he is not allowed to touch you'' which conveys to the audience that Kevin has changed personalities in a very short space of time to an androgenistic male whilst shocking the young girls.


At 1.10 a picture appears that reads'' From the writer and director of: The sixth sense, Unbreakable, Signs, and The Visit. These were all highly successful films from M. night Shyamalan which will remind the audience of his superior ability in directing exceptional psychological thrillers which will motivate the audience to watch the film. From this example I will endeavour to use intertitles in this way to captivate our target audience. Moreover each film title in this shot has a sort of split in the font which would not only suggest they are linked in genre but also that this film will be of the same quality. This also serves to remind the audience about the plot of the film.
1.13-There is another fast cut focusing on Kevin who this time is in the form of Hedwig who claims he is 9 years old. This is a complete change from his last personality again suggesting the variety and severity of his disorder. If Kevin was described using todorov's narrative theory then Kevin would be an Anti-hero, villain , Donor, and hero all in one character which is very unusual. The sheer thought of all these personas will intrigue viewers because there has never been a film ever made like split. It is completely original and unconventional. This is a trait that we wanted to use in our film so that we would gain a potential mass audience if our plot was very original which connotes mystery for our viewers.
Throughout the trailer the subtle bleeps continually building anticipation. Along with that there is a heavy white noise effect from 2.01 onwards when the trailers dialogue hints towards Kevin having a 24th very dangerous personality which he calls ''The beast''. From this point the trailer becomes very chilling with the girls being picked off by Kevin and the police searching for him. This is the build up to the climax of the trailer as the music stops as these events unfold making the audience focus on these events much more.

At 2.20 the main film title appears with the splits in the font which again reinforces the sinister plot. We as a group will develop a font style similar to that so that we can convey a message to the audience regarding our films plot without necessarily needing the other conventions.
















































