New production company logo

This is our new production company logo which we feel will be more engaging for the audience due to the colour and font. As well as that the logo itself firstly appears as a silhouette of an M but it then immediately fills with the smiling face with razor sharp teeth. This is a more interactive and captivating production company logo than our AS level logo which featured no interaction for the audience to see.

The font of our production company logo Is surprisingly called 'Lemon Milk' which we felt was a very clever font to use because it when used in capital letters gives a very bold look as apposed to most other basic fonts. We decided on the above colour because it directly contrasts with the potent redness of the animated figure which makes it easy to see. The word Mortem means death in Latin so appeared the perfect name for horrors and thriller films alike as these two genres are highly correlated with death or very dark sequences with a sombre mood. The jet black background was also used to connote not just danger but also uncertainty as nobody can completely see in pitch black darkness. We wanted to apply this idea to our filming process by using certain conventions in our narrative that would reflect uncertainty as thriller films thrive on building up anticipation for an audience.